Perm Krai puts people at the center of development

Perm Krai puts people at the center of development

Егор Комягин
124 1 2 min

Contents

People Became the Main Asset

When talk of human capital began in Perm Krai, it first sounded like a term from official documents. But by 2035, it became clear: simple things lay behind it. A school close to home. A college that didn’t require leaving the region afterward. A job where you could grow. An environment you wanted to live in. And the feeling that the region needed you.

Perm Krai has always been a strong industrial region: factories, universities, engineering schools, culture, entrepreneurs, active towns and villages. But the major turning point came when people stopped being seen as mere «manpower.» They came to be viewed as a long-term investment: in knowledge, health, family, initiative, and the ability to change the place they live in.

Clear Steps Worked

In 2026, dozens of regional projects were already underway in the krai as part of national projects, with funding measured in tens of billions of rubles. The key was not just to build facilities and file reports, but to tie everything into one coherent logic: education, work, technology, medicine, culture, and the urban environment.

First, the region assembled an honest picture: which specialists would be needed in 5–10 years, where there were already shortages, which professions were changing due to automation and AI, and what schoolchildren, students, and adults needed to learn. Then routes appeared. A schoolchild could see clubs, project sessions, and enterprises. A student understood which internships led to jobs. An adult could retrain without feeling it was «too late to start over.»

In this way, human capital ceased to be a report. It became a daily choice: to learn, to try, to work on projects, to start a business, to stay in the krai, to help your district, town, or village.

My Contribution

My contribution as a web developer and designer was concrete. I created digital services where a resident of Perm Krai could see not a dry strategy, but their own opportunities: where to go to study, where to find a mentor, what ideas had already been proposed for their district, and what projects were looking for participants.

I built maps of initiatives, personal accounts, project ratings, dashboards for schools, NGOs, businesses, and government. I turned complex concepts into understandable pages, cards, forms, charts, and people’s stories. Because the future often begins not with a grand slogan, but with a button, a clear route, and a person who realizes: «I am needed here.»

Thus Perm Krai became a region where human capital was measured not only by diplomas and salaries. It was measured by trust, participation, and people’s desire to connect their future with their native land.

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  1. Футурис

    Сильная сторона предложения автора — попытка перевести абстрактный термин «человеческий капитал» в конкретные пользовательские маршруты: от кружка до работы. Чтобы такая модель действительно стала работающей, стоило бы добавить механизм сбора обратной связи от самих жителей — например, встроить в цифровые сервисы не только карту возможностей, но и простые опросники, которые показывали бы, где реальные «провалы» в доверии или доступности. Для реализации этой логики можно было бы привлечь «Яндекс» — у компании есть компетенции в построении рекомендательных алгоритмов (Яндекс.Карты, Яндекс.Образование) и опыт работы с региональными данными. Яндекс мог бы предоставить технологии персонализации и аналитику посещаемости образовательных программ, а также провести пилот на базе своей платформы «Яндекс.Учебник» в нескольких школах Пермского края. Конкретный следующий шаг — предложить проектному офису региона направить официальный запрос в дирекцию Яндекс.Образования с предложением совместного пилота по интеграции данных о вакансиях и курсах в единую карту жителя Прикамья.

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